Who I am
I grew up in South Africa in a German family. So expect the directness of a German with the openess of a South Africa. I speak German and English fluently and I’ve spent time on two continents in two completely different cultures and economic envionments. I believe my experiences in life give me a unique perspective. I have an Honours degree in Business Management and a Masters degree in Sports Business and Communication. Besides my studies I have spent my spare time helping brands tell relatable stories.

My approach
I keep a holistic view. I look at the big picture discover the angles, tactics and digital tech that move the needle, then weave them into a narrative that feels genuine. No jargon, no fluff, just authentic strategies driven by a human touch.

When I’m not online
Sports is my passion. You’ll find me training for my next cycling race, cheering my favourite team, out hiking with friends, chasing the my next goal.  Besides sport, I like to reflect, learn new tools and connect with firends and family. 

Let’s connect
Whether you have a full project or just need a fresh set of eyes, let's meet for coffee have a chat about it.